Are you a blog writer? Although many internet users operate personal blogs, others do so to generate income. If you are one of those bloggers, it is important to have an effective internet marketing campaign. In addition to the traditional approaches, such as learning search engine optimization, think outside-of-the box. One unconventional marketing approach is to use Twitter.
If you don’t already know, Twitter is a social networking micro-blog. It is a user based program. Internet users create a free account, import contacts from their email account, and search for users based on location, name, and email address. Many also use online message boards to exchange information and develop a larger contact list. Messages, also known as updates and Tweets, are sent to all followers. Those individuals read and can respond. Messages are 140 characters or less and are sent via the Twitter website, some mobile web applications, RSS Feeds, instant messaging program, and Facebook.
At first glance, Twitter looks like any other social networking website, but it can be so much more. When properly used, Twitter can become an effective internet marketing tool. The first step is to create a free account and develop a list of followers. By following the updates of one member, they should return the favor. Remember, you can also use message boards to exchange information.
Once you have registered for a free account and developed a following on Twitter, you can start marketing your blog. Your first thought may be to make a big post introducing your blog. Yes, you can do this, but don’t let you first post be an advertisement. Instead, send a quick hello. Explain you are getting use to the Twitter website and thank your followers for joining you. This establishes a personal connection. You do not want your followers to feel right from the start that they are used solely for the purpose of advertising.
For your next Tweet, start working your blog into the mix. Since Twitter asks what you are doing, say “I am updating my blog. Check it out if you want,” and provide a link. This answers the Twitter question, but will also generate interest. Your followers will want to know your interests; therefore, they will click on your blog link. While there, they may buy a product you have available for sale or click on an advertisement. This is great, but first focusing on increase page views.
Another unique approach is to offer a contest on your blog. For example, does your blog share tips on how to save money. If so, giveaway a free eBook on the subject. People love free stuff. A contest should generate organic clicks on your blog, but it makes good content for Tweets. Send an update telling your followers that you just added a contest to your blog and that they should participate.
Aside from sending updates, also send replies. You will receive updates from those you follow. You can also search for Twitter messages on Search.Twitter.com. While there, look for questions that you can answer with a plug to your blog. @replies are nice, especially when responding to a specific question, as you are not sending an unsolicited advisement. Instead, you are sending advice.
As for why you should cleverly market your blog on Twitter, it has to do with communication. That is what Twitter is about, encouraging short, but meaningful conversations. Users want to feel like they made a new friend, not like they are being pursued as a consumer.
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