As every Twitter user knows, the popular microblogging site has become a hot spot for spammers intent on carpet bombing users with the usual pitches for government grants, debt-reduction services, and penile-enhancement pills.
The situation is pretty bad, particularly for naïve users who automatically follow people who follow them. This activity, which many newcomers undoubtedly do just to be polite, opens the door to an onslaught of sales pitches from sleazy marketers.
Here’s the bad news: According to a report by Steven Kotler of Fox News, the situation is bound to get worse. Christopher Peri, CEO of Twitfilter, a Web-based app that helps manage income tweets and Twitter followers, says that spammers are getting more sophisticated, and that what we’re seeing now is “Twitter spam 2.0.”
What exactly does this next-gen Twitter spam look like? Using computers to find keywords and target specific users, spammers are unloading messages into users’ timelines. Even worse, these unwanted posts now account for 10 percent of all tweets, Peri claims.
Twitter officials acknowledge they’ve got a serious spam problem, and they’ve taken action to fight the plague -- albeit with limited success. For months they’ve been working to reduce the amount of “follow spam,” which the official Twitter blog describes as ". . . the act of following mass numbers of people, not because you're actually interested in their tweets, but simply to gain attention, get views of your profile (and possibly clicks on URLs therein), or (ideally) to get followed back. Many people who are seeking to get attention in this way have even created programs to do the following on their behalf, which enable them to follow thousands of people at the blink of any eye.”

Is It Spam or Not?

The issue of Twitter spam is tricky, particularly since users sign up to receive tweets from marketers. When retailers like Amazon, Dell, and OfficeDepot blast Twitter feeds touting their latest bargains, is that spam? If you’ve signed up to receive these tweets, probably not. Then again, excessive marketing pitches get annoying fast, and retailers have to be careful not to overdo it.
If you’re having problems managing Twitter spam, check out CIO’s three simply rules to banish the junk tweets

Do you want to use Twitter for internet marketing purposes? If so, it is first important to familiarize yourself with the written and unwritten rules of Twitter.

Before outlining a few important rules of Twitter etiquette, it is important to know why you should know them. First, if your main goal of using Twitter is to market yourself or your business. You are still in the minority. Many use Twitter to update friends and family on simple aspects of their life, including new clothes, new job, life at college, and so forth. This does not mean that you cannot use the service to your advantage. It does means that you need to proceed with caution, otherwise your Tweets may come off as spam.

Twitter Etiquette: Following

To successfully market yourself and your business online, you need to develop a large list of followers. These individuals will receive your message and updates. The easiest way to do this is to ask for trades online. If you belong to an online message board, ask to get followers. State that as a return, you will do the same.

When on Twitter, you will find that you are approached. An old friend or coworker may add you to their list of contacts. You do not have to follow someone just because they followed you, but it is good etiquette.

Twitter Etiquette: Spam

At all costs, avoid spamming on Twitter. It is not only frowned upon, but you may lose followers, otherwise known as friends or contacts. This can be difficult if you are using the service for the sole purpose of marketing, but there are steps you can take.

For example, did you just start to offer your services as a freelance writer? If so, send a Twitter message stating the change. Your message could include something like “I left the corporate world to work from home. I am now employed as a freelance writer.” You will likely receive a lot of congratulations, but you may also get questions, such as what type of content you write or what your rates are.

Twitter Etiquette: Overuse

A message, otherwise known as a Tweet, must be 140 characters or shorter. This is one of the few rules and restrictions you will find. This means that you can send a lot of Tweets throughout the day, but you are urged against doing so. Once again, if only using Twitter for internet marketing purposes, your messages may come across as spam.

It may be ideal to send only one Tweet a day. You can, however, respond to responses you receive. More is okay, just don’t send out 20 Tweets in one hour. In addition to subtly marketing a product or service you are selling, include a few personal messages as well.

Twitter Etiquette: Respond on Occasion

Similar to the above mentioned followers etiquette, if someone regularly responds to your messages with an @ response, do the same. This shows that you aren’t just using the service for your own personal gain. Yes, you may be, but remember the goal of internet marketing through Twitter is to do it subtly.

Twitter Etiquette: Keep It Professional

Since your main goal of using Twitter is to market or promote your business, it is important to stay professional. Yes, you do want to be friendly and promote healthy conversations, but do not mix too much business with pleasure.

For example, you can send a message cleverly highlighting a blog you just started and follow it with a movie recommendation, but don’t make your following message be about a party you attended with lots of alcohol. This is unprofessional and can draw attention away from your original purpose of using the service.

In short, Twitter is as great service to use. Not only can you stay in easy contact with friends, family, and former coworkers, but you can also use it as an internet marketing tool. With that said, proceed with caution. When promoting a business, even if not outright doing so, your words have serious meaning.

Do you sell online? Whether you run a full-fledge online store or if you only sell a few products on eBay, your success depends on marketing. After all,

Image by Getty Images via Daylife

if consumers do not know you have products for sale, you will never make a sale. For that reason, internet marketing is crucial to your success. The good news is that you have many options, including Twitter.

Before focusing on how you can use Twitter to market products you sell, it is important to understand the system and how it works. Twitter is an online service that is defined as a social networking micro-blog. Users join the site and make contacts online. Then, messages or updates are sent. These updates can be received on the Twitter website, a mobile web application, instant messaging programs, Facebook, and more.

The first step in using Twitter to market your for sale products is to join. If you aren’t already a member, it is easy to get started. Visit the Twitter.com website and register for a free account. This involves creating a username, password, and providing your email address. Then, you are ready to get started.

The next step is to develop a list of friends, also known as contacts and followers. Fortunately, this is very easy. Start with importing your contacts from your email account. You can also search for contacts based on location, name, and email address. If you belong to an online message board community, create a post asking for other’s Twitter account information.

Once you have registered for a free Twitter account and created a fan following, you can start to market your products. Your first thought may be to create a short message outlining the products you have for sale, their price, and a link to buy. Yes, you can do so, but you want to avoid sounding like you are spamming. The key to making a sale on Twitter is to sound like you aren’t selling anything, even though you are.

To get started, send an update to your friends. The goal of your first message shouldn’t be to sell, but to rather reintroduce yourself. This is recommended if your list contains a bunch of unknowns from the internet. Your first message could be something like “Still trying to learn my way around the Twitter website. Thanks for joining me in the journey.” Then, you can work your way into marketing your products. This first personal message gives the impression that you aren’t just interested in making contact to sell.

Once again, it is important to be subtle. Instead of saying “Buy a leather office chair from my online store,” try something more creative. For example, say “I got a new leather office chair into sell. It looks pretty functional, what do you think?” Yes, you are advertising a product and your message implies so, but you aren’t outright asking for a sale. You will see this makes a huge difference. Twitter members don’t want to be bombarded with sales offers, but you will find that many like to express their opinions or give feedback. In the end, the results are the same. If someone likes what you are selling, they will buy.

Next, you can use Twitter @replies to market your products. When doing so, you can search for Twitter messages on Search.Twitter.com or send replies to updates you receive from those you follow. For searching, look for messages or questions pertaining to the products you sell. In keeping with the office furniture example, if someone states they are browsing for new furniture, send a quick @reply offering a link to your website.

When replying to members you follow, only market your products when applicable. For example, if you receive an update that says “heading out for the party,” don’t respond with a link to your office furniture store. This is considered spam and you may lose the contact in question. Remember, no one wants to be bombarded with sale offers on Twitter, so use clever marketing tactics.

Do you want to use Twitter as an internet marketing tool? If so, it is important to proceed with caution. Developing a brand on Twitter is importan

t, but if you are not careful, that brand could come with a bad reputation. So, what are the biggest Twitter dos and don’ts?

Do register for a free account and now. Unfortunately, many new internet marketers put off registering for a free account. Yes, there are no guarantees that your Tweet messages will lead to increased traffic or income, but you won’t know until you try.

Do not send personal messages to potential clients. Do you already have a Twitter account for personal communications? If so, do not send personal messages to prospective clients or site visitors. This is very unprofessional. If you are trying to sell a product, don’t talk about how much fun you at a college party.

Do create two separate accounts for personal and business use. As previously stated, avoid sending personal messages to prospective clients. You can send private messages to your friends and family, but this can be a time consuming process. Instead, create two separate accounts, as you will save time and there will be no confusion.

Do not spam. Spam is a big violation on Twitter. You may find your account banned. If that wasn’t bad enough, think about the consequences. Your name, website, and products may be attached to your messages, resulting in a bad reputation.

Do use clever forms of advertising. Spamming is prohibited on Twitter, but advertisements are allowed in moderation. If you do not abuse the privilege, you will not find trouble. Even still, use clever forms of advertising. Instead of highlighting your services as a professional web content writer, ask readers to review your samples or give you input on your rates. Be sure to include a link.

Do not pressure your followers to buy. Your followers are those who signed up to receive your Tweet updates. They chose to do so of their own free will; however, they can also choose to end these updates. That is why no pressure should be applied. Users do not want to feel used; therefore, use clever forms of advertising, as there is less pressure.

Do include a link. When sending Twitter updates to followers, include a link. Do not over abuse links, but use them to your advantage. Once again, it is important to be clever. Do not spam your followers with advertisements highlighting your writing service rates. Instead, answer the Twitter question of what are you doing. Your message could say “Writing articles for a client.” Then, insert your link. You aren’t soliciting business, but making it know you work for hire.

Do not send late night tweets. It is no secret that home based and online workers work flexible hours. Yes, many may work the traditional 9-5, but others are up till the early morning hours. If you are one of those individuals, know that most are not on the same schedule. For that reason, avoid late night Tweets. Followers with mobile web alerts may be awoken from sleep.

Do visit Search.Twitter.com and use @replies to your advantage. Many people Tweet about what they are doing, but others ask questions. With a search, you can find members who are looking to buy a product you may sell, looking for a service you may offer, or looking for advice you may offer on your website or blog. If so, send an @reply with a personal message and a link.